To enlighten the Arkk x Zalando exclusive sneaker, Waste Zero Soft Yellow, we
have teamed up with the sneaker head and youtuber Mathias Ong.
Together with Mathias, Arkk and Zalando hosted a brand experience for friends
and family. A race day, to experience the speed, drive and effortlessness of the
Waste Zero.

The breathable slip-on knitted upper and solid grip at the sole were supporting the
crowd throughout the race. With high vibes at the pit, fast feets in the karts and
burgers on site, we created the best possible set up for launching the Arkk x
Zalando exclusive sneaker.

“The Waste Zero silhouette has been a part of the Arkk range
for two years and with this color combination and increased
innovation we add another level of style to the iconic Arkk
sneaker which is why making an exclusive launch with
Zalando is the right strategy to target high fashion consumers
on an exclusive sales platform as Zalando."
-Kasper Høj
Rasmusen, Co-founder & CEO, Arkk Copenhagen.